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Fruit of the Loom continues its ongoing commitment to its global sustainability plan, Fruitful Futures, by partnering with sustainable global fiber producer, Lenzing Group, for the launch of its Fruitful Threads Men’s Underwear Collection. Girls T-Shirts

FRUIT OF THE LOOM ANNOUNCES LAUNCH OF FRUITFUL THREADS MEN’S UNDERWEAR COLLECTION USING LENZING ECOVERO FIBERS - MR Magazine

Just in time for Earth Month, this innovative collection combines 96% Lenzing Ecovero Viscose fibers with Fruit of the Loom’s clothing expertise to create stylish and responsibly made underwear.

Speaking on the partnership, Vice President of Fruit of the Loom Angela Dennison says, “We are always looking for creative ways to bring fresh, forever favorites to the Men’s Underwear category. With Lenzing’s partnership, we designed a new product that offers a more sustainable and accessible option. This collection encapsulates what is important to the brand – delivering affordable quality.”

In addition to its sustainable product design, each product in the Fruitful Threads collection features a topside fly that provides ease of user access, along with a contour-darted pouch with support taping that allows optimal comfort and support. The garments also feature gussets for an increased range of motion, and comfortable, flat seams in the back panel.

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